1870
1903

Granado was founded by the Portuguese José Antônio Coxito Granado. The pharmacy had since its foundation illustrious clients as the Emperor Dom Pedro II.

1880

The pharmacy becomes the official pharmaceutical provider of the Brazilian Court and receives the title of Official Pharmacy of the Brazilian Royal Family

João Bernardo Granado, brother of José Antônio, creates the formula of the Antiseptic Talc.

1924
1930
1915

The neutral glycerin bar soap is launched on the market.

José Antônio Coxito Granado makes a data collection of brazilian medicinal plants and catalogues it in french.

1926

Rodolpho Albino, then technical director, writes, in the laboratory of the company, the official pharmacopoeia of Brazil.

(Phebo) Launch of the first brazilian soap with international standard, the Odor de Rosas bar soap.

1940

The packaging of the antiseptic Talc begins to be produced with cardboard due to the lack of tinplate during the Second World War

1958
1996
2003
2005

The Mark of one million Antiseptic Talc flasks packaged

1994

The company is sold to the English entrepreneur Christopher Freeman.

The packaging of the antiseptic Talc begins to be produced with plastic, providing better conservation

1998

Granado becomes the pioneer in the production of 100% vegetle based soaps. Scented versions of the Antiseptic Talcs are released, the Sport and Fresh fragrances. The bar soap factory in the city of Belém is acquired by Procter & Gamble.

100 years of the Granado antiseptic talc

2004

The brand of the traditional Brazilian perfumery Phebo is acquired by Granado

Begins the process of revitalization and creation of a new identity for Granado and a new logo for Phebo.

2006

Reopening of Granado’s first store on Primeiro de Março street and the launching of a new Granado identity. The non-animal testing policy is adopted.

2007
2010

Granado receives the packaging design prize ABRE and the World Star International Prize. Granado starts to use packaging materials with fully traceable management control.

2008

Launch of the online store and of the Pink and Shaving lines

Launch of new visual identity for Phebo and its web site

2014
2016
2013

Beginning of internationalization. Opening of the Granado’s space in the luxury Parisian department store Le Bon Marché. Foundation of the subsidiary Granado France

The Franco-Brazilian chamber rewards Granado with the Villegaignon prize, in honour of its internationalization initiated in France.

2015

Launch of Carioca, the first Eau de Toilette of the brand. Produced in honor of the 145 years of Granado.

The brand counts more than 50 concept stores in Brazil. Sale of shares to the Spanish company Puig.

2017

Opening of the first shop in Portugal, at the Lisbon « Casa Pau-Brasil ». Launch of the first e-shop for the European market.