In 2013, at the invitation of the prestigious Parisian department store Le Bon Marche Rive Gauche, Granado entered the European market. With a prominent, personalized corner in the world’s most exclusive and unique luxury flagship store of the world, the brand gained instant visibility amongst the select clientele of the Bon Marche without compromising its niche image.
Granado France, the first subsidiary of the company in Europe, was created in the same year in order to attend to premium boutiques, such as Eva Villar, Aegon & Aegon, Ines de la Fressange, the Webster, etc. who had all discovered the brand through the Bon Marche and were interested in including it in their portfolio
In 2016, the Spanish beauty and fashion giant Puig invested in Granado, obtaining a minority share in the company, and a few months later in 2017, Granado opens its first store in Lisbon, Portugal, at the « Casa Pau Brasil », a charming palace in the centre of the city showcasing a selection of high-end luxury Brazilian brands, in the segments of fashion, gastronomy and design.
Today, given the growing success of both the Granado and the Phebo brands in Europe, the company is extending its presence internationally, starting with a flagship store in Paris scheduled to open end-2017 in St Germain. On online store where a selected portfolio of its products will be available for international consumers starting October 2017.